ArticleNeuroadvertising study to create emotional and cognitive responses in recipients to improve advertising strategies and effectiveness
ArticleNeuroadvertising study to create emotional and cognitive responses in recipients to improve advertising strategies and effectiveness
ArticleInteractivity and its role in supporting human relationship between Brand recipient in advertising design
ArticleInteractivity and its role in supporting human relationship between Brand recipient in advertising design
ArticleThe role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns
ArticleThe role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns
ArticleThe Effectiveness of Evocative Words for Self-Expression in Advertising Message and Its Role in Supporting Societal Behavior
ArticleThe Effectiveness of Evocative Words for Self-Expression in Advertising Message and Its Role in Supporting Societal Behavior