The influence of Gameplay Mechanics as Design Strategy on Consumer Behavior”

Exploring Gamification Advertising and its Role in Audience Engagement

Advergaming revolution and its role in enriching the content and impact of modern contemporary Advertisements

Play Philosophy as a Direction in Advertising Design

Improving Advertising Design Education and Learning by Using Digital Game Based Learning

Impact of Gamification in Human Behavior Modification Through Fun Design

The use of interactive advertisement for the purposes of social marketing

Interactivity and its role in supporting human relationship between Brand recipient in advertising design

Interactive methods of newly originated techniques in the design of printed advertisements

Instructional design strategies for using Gamification in E- learning: A case study