Gameplay as a design strategy in interactive advertising

Impact of Gamification in Human Behavior Modification Through Fun Design

Exploring Gamification Advertising and its Role in Audience Engagement

The Impact of Gamification on Brand Engagement and Loyalty: A Study of Brand Events

“The Role of the Gamification in Developing the Skills of Fashion Design Students”

Instructional design strategies for using Gamification in E- learning: A case study

Instructional Design Strategies for Using Gamification in E- Learning: A Case Study

Play Philosophy as a Direction in Advertising Design

The Impact of Gamification on Customer Experience in E-Banking Sector: A Conceptual Paper

Examining the Impact of Gamification on website features in E-Banking Sector: A Conceptual Paper