The Design Structure of Mobile Advertising and its Impact on the Recipient

Smart Phone Applications and Information Privacy: A comparative analytical Study

Information Privacy Management for Mobile Health Apps Users: Analysis and Field Study

Smart Digital Technologies in the Interactive Advertising Environment

IoT-based Targeted Advertising

Native Advertising: Challenges and Perspectives

Ambient Ads as Unconventional Media Approach

Examining the Antecedents to Permission Based Marketing and the Effect on Mobile Marketing Acceptance

Technology Acceptance Model for Pervasive Computing: Mobile Business Intelligence Applications in Egypt

The impact of mobile and static info-graphic advertising in addressing Covid-19 virus crisis in increasing awareness among different populations