Investigating The Factors that affect Egyptian Consumer’s Online Purchase Intention during The Covid-19 Pandemic

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

The effectiveness of the Egyptian marketer’s use of social media to influence the purchase decision of a tourist coming to Egypt

The Effect of Social Networks Advertisements on Egyptian Consumers’ Purchase Behaviour

تأثير التسويق الالكتروني للسلع علي القرارات الشرائية للمستهلكين في ظل أزمة كورونا(دراسة ميدانية)

Beyond COVID-19: Factors Influencing Purchase Decision of Cosmetics Within S-Commerce in Emerging Markets: A Study Conducted in Egypt

Psychological effects of following social media platforms (facebook and intagram) regarding COVID-19 news during lockdown in Egypt

The Influence of Content Marketing, Electronic Word of Mouth, Online Convenience and Social Media Marketing on Local Brand Consumers’ Purchase Intentions in Egypt

E-Commerce Adoption in Egypt Insights from COVID-19 and Beyond