The Impact of Customer-Centric Marketing on The Customers’ Retention in The ‎Egyptian Hotels

Customer Relationship Management in Leading Tourism Establishments as a Modern Marketing Trend

The Impact of CRM on Customer Satisfaction and Customer Loyalty: Mediation Effect of Customer Perceived Value (Evidence from Hospitality Industry)

The Impact of Online Communities-based Social Customer Relationship Management (S-CRM) on Customer Loyalty and Brand Image on Hotels

The Use of Electronic Customer Relationship Management (E-CRM) Features through Hotel’ Website to Enhance Customer Loyalty and Brand Image

The Impact of Customer Relationship Management on Customer Loyalty

The Impact of Employee Engagement on Creating a Memorable Guest Experience in the Hotel Industry: The Moderating Role of Organizational Support

Relationship Marketing: Advantages, Limitations and its Effect on the Customer Loyalty at University Hotels.

The Impact of Organizational Factors on Electronic Customer Relationship Management (E-CRM) Success Implementation in the Egyptian Hotels

Hotels’ Renovation Effect on Customers’ Loyalty and Occupancy Rates