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327212

The Impact of Organizational Factors on Electronic Customer Relationship Management (E-CRM) Success Implementation in the Egyptian Hotels

Article

Last updated: 24 Dec 2024

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Abstract

Effective Electronic Customer Relationship Management (E-CRM), used by many organizations, including those in the hospitality sector, has emerged as a critical strategy and one of the management philosophies with the quickest rate of adoption. The purpose of this study is to examine how organizational factors affect the effective adoption of electronic customer relationship management (e-CRM). The current study used a questionnaire to gather its data. The variables from the current study were used to generate the questionnaire. The earlier research cited in the literature review were also modified and updated for inclusion. A structured questionnaire survey was done in hotels in Luxor and Aswan to get the data. The collection consists of 103 legitimate responses from hotel managers. The outcome demonstrated that organizational characteristics have an impact on the success of e-CRM. However, there are other elements that should be taken into consideration more, with knowledge management having the greatest impact, followed by customer focus and technology. The study recommended that hotel operators and marketing directors, particularly in Luxor and Aswan, concentrate more on customer-oriented activities. The study suggests that hotels should be mindful of their organizational structure and follow with its customer-orientation strategy.

DOI

10.21608/ijthm.2023.327212

Keywords

Customer orientation, Knowledge Management, Organizational Factors, technology, Electronic Customer Relationship Management (E-CRM)

Authors

First Name

Ahmed

Last Name

Ibrahim

MiddleName

Rabea

Affiliation

Faculty of Tourism & Hotels, Luxor University, Egypt

Email

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City

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Orcid

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First Name

Margret

Last Name

Aziz

MiddleName

El Noby

Affiliation

Researcher, Faculty of Tourism & Hotels, Luxor University, Egypt

Email

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City

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Orcid

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First Name

Tamer

Last Name

Abbas

MiddleName

Mohamed

Affiliation

Faculty of Tourism & Hotel Management, Helwan University, Egypt

Email

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City

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Orcid

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Volume

6

Article Issue

2

Related Issue

44508

Issue Date

2023-11-01

Receive Date

2023-11-24

Publish Date

2023-11-01

Page Start

167

Page End

189

Print ISSN

2535-2318

Online ISSN

2682-3632

Link

https://ijthm.journals.ekb.eg/article_327212.html

Detail API

https://ijthm.journals.ekb.eg/service?article_code=327212

Order

327,212

Publication Type

Journal

Publication Title

International Journal of Tourism and Hospitality Management

Publication Link

https://ijthm.journals.ekb.eg/

MainTitle

The Impact of Organizational Factors on Electronic Customer Relationship Management (E-CRM) Success Implementation in the Egyptian Hotels

Details

Type

Article

Created At

24 Dec 2024