The Motivational Factors of green Marketing Affecting Green Consumption Behavior: The Mediating role of Green Purchase Intention. Considering the Consumers’ Ageing Groups

Measuring Consumers’ Perception of Environmental Sustainability on Recycling Behavior with the Moderating Role of their Characteristics

THE ROLE OF GREEN MARKETING ON CONSUMERS’ ATTITUDES FOR PURCHASING THE ENVIRONMENT FRIEND PRODUCTS IN EGYPTA FIELD STUDY

تـوسـيط حب العلامة في العـلاقـة بين التسويق المستدام وقرار شراء المنتجات الغذائية صديقة البيئة: الدور المُعَدِل للوعي البيئي للعملاء ( دراسة تطبيقية على عملاء متاجر التجزئة في مصر

Examining the Impact of Content Marketing on Advertising Effectiveness: A Study on the Egyptian Market for Passenger Automobiles

اثر المزيج التسويقي الاخضر علي قرار الشراء بالتطبيق علي مطاعم الوجبات السريعه في جمهورية مصر العربية

The Relationship Between Green Marketing and Consumers’ Buying Behavior Towards Green Products. A Field Study on Organic Food Industries in Egypt

The Study of Drivers of Sustainable Manufacturing Practices in Fast Moving Consumer Goods Egyptian Sector and Their Impact on Competitive Capabilities

The influence of green strategic leadership capability on environmental and social performance : Applied to the Egyptian manufacturing corporations listed in the Top 30 S&P-EGX-E

The Moderating Effect of Artificial Intelligence Marketing Activities on the Relationship between Brand Activism and Repurchase Intentions applied on E- Retail Stores in Egypt