identify the drivers of sustainable manufacturing practices in FMCG Egyptian sectors, this will be done by specifying the different reasons for incorporating sustainable manufacturing practices, also determining the strategies needed to be incorporated by the organizations, evaluating the impacts on the competitive advantage of the FMCG Egyptian sector and lastly by examining the main challenges facing the FMCG Egyptian sectors in implementing sustainable manufacturing practices.
The result of the study shows that FMCG companies in Egypt are often motivated to incorporate sustainable manufacturing practices for different reasons, but mainly in order to become a part of the global direction which encourages and aiming for a more sustainable life. Becoming an environmentally responsible organization has turned to be a main goal and even a required condition for the foreign investment who is searching for the most efficient sustainable investment.
This research also provides some recommendations in order to take a step towards reaching the sustainable development through the sustainable manufacturing.