Evaluating the Personality of the Tourist Brand and its Role in Developing Egypt as a Tourist Destination

دور الابتکار التسويقي في تأصيل الهوية السياحية المصرية

Leveraging Experiential Marketing for Boosting Tourists’ Engagement in the Egyptian Tourist Destination

Exploring the Role of Halal Tourism in Reinforcing the Competitive Advantage of the Egyptian Tourist Destination

The Impact of Brand Authenticity on Purchase Intention

Exploring the Role of Event Management for Destination Branding Post COVID-19 Pandemic: The case study of Egypt

The Role of Tourism Marketing in Crisis Management in Egypt

The Effect of Culinary Tourism Experience on Customer-Based Brand Equity in the Egyptian Tourism Destination

The role of marketing in Egyptian hotels in times of crisis: a field study applying to five-star hotels in Egypt

Marketing Practices of Tourism and Hospitality Enterprises for Attracting Domestic Tourists in Egypt