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68010

The role of marketing in Egyptian hotels in times of crisis: a field study applying to five-star hotels in Egypt

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Last updated: 24 Dec 2024

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Abstract

The sector of tourism and hotels is one of the most important and an integrated sector of human activity, but it is still very sensitive to the tiny local, national and international changes. So this research aims at evaluating the negative effects of crises on the Egyptian hotels sector, in addition to evaluating the effectiveness of hospitality marketing as a tool of managing crises. Methodology of the research depended on the Secondary data which were collected from previous studies, and The primary data were collected through depth face to face interviews with the sales and marketing directors in five star hotels in Cairo (11 hotels) as well as sales and marketing offices of the hotels and resorts of Sharm El-Sheikh based in Cairo (16 hotels and resorts). To get their opinions about the research problem and compare these opinions with review of literature to extract results. The study showed the following results that: The hotels in Egypt have undergone So many crises that resulted in severe ill effects, and there are no pre-prepared plans to manage any potential crises. So it is necessary to prepare various marketing plans to manage any probable crisis. Moreover co-operation between the same area hotels and the official authorities is also recommended to plan wide-scale advertising campaigns to the target markets.

DOI

10.21608/jaauth.2008.68010

Authors

First Name

Ali

Last Name

Shehata

MiddleName

El sayed

Affiliation

Hotels studies department, faculty of tourism and hotels, Suez Canal University

Email

dr.ali.shehata@tourism.suez.edu.eg

City

ismaillia

Orcid

0000-0002-8280-3418

First Name

Hazem

Last Name

Haleem

MiddleName

Tawfik

Affiliation

Department of Hotel Studies - Faculty of Tourism and Hotels - Suez Canal University

Email

-

City

-

Orcid

-

First Name

Abdelrahman

Last Name

Mohamed

MiddleName

Abdelfattah

Affiliation

Department of Hotel Studies - Faculty of Tourism and Hotels - Suez Canal University

Email

-

City

-

Orcid

-

First Name

Said

Last Name

Salama

MiddleName

-

Affiliation

Hotel studies department, faculty of tourism and hotel, Suez Canal University

Email

dr.said_salama@tourism.suez.edu.eg

City

ismaillia

Orcid

-

Volume

5

Article Issue

1

Related Issue

7793

Issue Date

2008-06-01

Receive Date

2008-03-12

Publish Date

2008-06-01

Page Start

101

Page End

109

Print ISSN

1687-1863

Online ISSN

2682-4612

Article File

JAAUTH_Volume 5_Issue 1_Pages 101-109.pdf

PDF . 517.5kB

Link

https://jaauth.journals.ekb.eg/article_68010.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=68010

Order

2

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

The role of marketing in Egyptian hotels in times of crisis: a field study applying to five-star hotels in Egypt

Details

Type

Article

Created At

22 Jan 2023