Strategic Performance Measurement and Balanced Scorecard Approach in Egyptian Travel Agencies: A Proposed Empirical Model

Sustainable Balanced Scorecard: A New Approach To Vision And Implementation Of A Sustainable Strategy In Egyptian Travel Agencies

ASSESSING THE BALANCED SCORECARD AS A PERFORMANCE MEASUREMENT SYSTEM IN TRAVEL AGENCIES

Measuring the Alignment of BSC with the Egyptian Travel & Leisure Organizations

The Application of Societal Marketing in Egyptian Travel Agencies

A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies

Effect of Applying Blue Ocean Strategy on Marketing Performance in the Egyptian Travel Agents

دراسة لتأثير سمات التخطيط داخل شرکات السياحة العائلية في مصر على أدائها بإستخدام بطاقة الأداء المتوازن

Resources and Capabilities Impact on Egyptian Travel Agencies' and Hotels ' Competitive Advantage: The mediating Role of Environmental Marketing Strategy

Customer-Driven Management System as a tool for Total Quality Management Application in Hotel Higher Education Institutions in Egypt