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92269

A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies

Article

Last updated: 24 Dec 2024

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Tags

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Abstract

The study aims at indicating the effect of using a balanced Scorecard on enhancing the competitive advantage in tourism companies. "A" questionnaire was directed to tourism company's category A to examine hypotheses of the study. The main results of the study show that there is an abstract effect of the balanced Scorecard dimensions on enhancing the competitive advantage of tourism companies ,The study recommends that it is necessary for the high administration Egyptian tourism companies to adopt the administrative methods in evaluating the performance, and  to include it among its plans and policies to make use of companies experiments that applied the balanced score card .

DOI

10.21608/jaauth.2019.92269

Keywords

Balanced Score Card, Competitive advantage, tourism company

Authors

First Name

Safaa

Last Name

Mohammed Hassan

MiddleName

-

Affiliation

Tourism Studies Department, Faculty of Tourism and Hotels , Suez Canal University.

Email

safaahassan2006@yahoo.com

City

-

Orcid

-

First Name

Rasha

Last Name

Khalil

MiddleName

Ahmed

Affiliation

faculty of tourism and hotels, Suez Canal University

Email

rasha.khalil@tourism.suez.edu.eg

City

ismaillia

Orcid

-

First Name

Asmaa

Last Name

Salma

MiddleName

S.

Affiliation

کلية السياحة والفنادق، جامعة قناة السويس

Email

asmaa_said@tourism.suez.edu.eg

City

ismaillia

Orcid

-

Volume

17

Article Issue

2

Related Issue

13821

Issue Date

2019-12-01

Receive Date

2020-05-27

Publish Date

2019-12-01

Page Start

157

Page End

172

Print ISSN

1687-1863

Online ISSN

2682-4612

Article File

JAAUTH_Volume 17_Issue 2_Pages 157-172.pdf

PDF . 894.0kB

Link

https://jaauth.journals.ekb.eg/article_92269.html

Detail API

https://jaauth.journals.ekb.eg/service?article_code=92269

Order

13

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

A Proposed Model to use a Balanced Score Card as a Tool to Enhance the Competitive Advantage of Tourism Companies

Details

Type

Article

Created At

22 Jan 2023