Exploring The Relationship Between Social Media Advertising Characteristics and Purchase Intention Towards Cosmetics and Personal Care Industry in Egypt

THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER-BRAND RELATIONSHIP IN THE EGYPTIAN COSMETIC SECTOR

The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The Impact of visual marketing via the Internet on the relative weight of the brand by applying on customers of electronic stores in Egypt

وسائل التواصل الاجتماعي وتأثيرها على السلوک الشرائي لدى مستهلکات مستحضرات التجميل

توسيط الوعي بالعلامة التجارية بين تسويق المؤثرين وقرار شراء مستحضرات التجميل لدى النساء مستخدمي منصات التواصل الاجتماعي في مصر: الدور المعدل للخداع التسويقي

The Impact of the Corporate Social Responsibility (CSR) On the Brand Image in Egypt: An Empirical Study

THE EFFECT OF MARKETING CONTENT FOCUS AND APPEAL ON CONSUMER ENGAGMENT BEHAVIOUR, BRAND ADVOCACY & PURCHASE INTENSION The case of the SME Egyptian Healthcare industry

The Relationship Between Social Media Marketing and Brand Trust – applied on mobile phone sets brands in Egypt