THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER-BRAND RELATIONSHIP IN THE EGYPTIAN COSMETIC SECTOR
Last updated: 24 Dec 2024
10.21608/jces.2021.202890
social media marketing, cosmetic sector, Purchase Intention, brand relationship
Amira
Mohamed Ahmed Omar
Faculty of Economics and International Trade, Egyptian Chinese University, Cairo, Egypt
12
3
28437
2021-07-01
2021-07-01
2021-07-01
669
700
2090-3782
https://jces.journals.ekb.eg/article_202890.html
https://jces.journals.ekb.eg/service?article_code=202890
16
المقالة الأصلية
986
Journal
المجلة العلمية للدراسات التجارية والبيئية
https://jces.journals.ekb.eg/
THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER-BRAND RELATIONSHIP IN THE EGYPTIAN COSMETIC SECTOR
Details
Type
Article
Created At
22 Jan 2023