The Impact of Brand Orientation on Employees` Brand Equity

Enhancing the Customer Brand Engagement through Brand Authenticity and Marketing Agility Theoretical Analysis, Conceptual Framework and Research Agenda

the effect of cause related marketing on consumer purchase intention

The Impact of Augmented Reality on Customer Purchasing Intention

The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt

Brand Image as A Mediator in The Effect of Celebrity Endorsement on Purchase Intention

Enhancing the Customer Brand Engagement through Brand Authenticity: The Mediating Role of Marketing Agility

The impact of brand image on purchasing decision (A field study on sporting stores in the great Cairo)

The Impact of Social Media Advertising on Consumer Buying Behavior

The Role of Brand Authenticity as a Part of Contemporary Marketing in Egyptian Destination Marketing