406222

Social Responsibility Towards Employees and Its Role in Achieving a Competitive Advantage for Tourism Companies

Article

Last updated: 27 Apr 2025

Subjects

-

Tags

Customer relationship management

Abstract

The study aims to identify the role of social responsibility towards employees and its role in achieving a competitive advantage for tourism companies. Data were collected through a survey from distributed a random sample of tourism companies in cairo governorate.325 samples were collected after excluding samples with incomplete answers,resulting in an effective response rate of 70%.The results showed that there is a positive and significant relationship between social responsibility and competitive advantage.The dimensions of social responsibility had the greatest impact.It was also found that demographic differences among customers affected their estimates of the dimensions of social responsibility.Managers and operators of tourism companies and workers'organizations should understand the different needs and preferences of customers to develop successful strategiesto achieve better results for tourism companies,which enhances customers'perceptions and impressions of tourism companies.Discussing the social responsibility of tourism companies and the nature of the environment in which they operate has been and still is a topic that raises wide controversy in scientific and academic circles. The great openness to global markets and rapid technological development have led to an increase in the intensity of competition. Consequently, the pursuit of excellence and distinction has become the main concern of business organizations in addition to survival and continuity. The only way for these organizations to achieve this goal is to adopt effective social responsibility programs that take into account the conditions of society and the challenges it faces.

DOI

10.21608/jaauth.2025.343232.1642

Keywords

social responsibility, Competitive advantage, tourism companies

Authors

First Name

Laila

Last Name

Ayad

MiddleName

Elwan

Affiliation

Suez canal university

Email

layad3814@gmail.com

City

Belbis

Orcid

29710011329469

Volume

28

Article Issue

1

Related Issue

50467

Issue Date

2025-06-01

Receive Date

2024-12-09

Publish Date

2025-01-20

Page Start

322

Page End

338

Print ISSN

1687-1863

Online ISSN

2682-4612

Link

https://jaauth.journals.ekb.eg/article_406222.html

Detail API

http://journals.ekb.eg?_action=service&article_code=406222

Order

406,222

Type

Original Article

Type Code

997

Publication Type

Journal

Publication Title

Journal of Association of Arab Universities for Tourism and Hospitality

Publication Link

https://jaauth.journals.ekb.eg/

MainTitle

Social Responsibility Towards Employees and Its Role in Achieving a Competitive Advantage for Tourism Companies

Details

Type

Article

Created At

27 Apr 2025