Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptia

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

The Role of Social Media in Building Brand Equity: A Study on the Facebook Pages of the Airlines Sector in Egypt

دور وسائل التواصل الاجتماعي في نشر الوعي بالعلامات التجارية في مصر

The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels

تأثير أنشطة التسويق عبر وسائل التواصل الاجتماعي فى أداء العلامة التجارية: التوافق الذاتي كمتغير معدل ( بالتطبيق علي الحرف اليدوية المصرية)

The Impact of visual marketing via the Internet on the relative weight of the brand by applying on customers of electronic stores in Egypt

The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt