Neuroadvertising study to create emotional and cognitive responses in recipients to improve advertising strategies and effectiveness

The role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns

Investigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model

Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention

The Impacts of Advertising and Promotion in Light of the Activity of: Sensory Receptors, Brain Regions and Appetitive and Defensive Motivational Systems

Psychological Functions of Advertising Communication, and Their Relevance to The Subconscious Mind in Influencing the Purchasing Response

أثر التسويق العصبي على السلوک الشرائي للمستهلک النهائي من خلال الإعلانات الموجهة بالتطبيق على شرکات خدمات المحمول بجمهورية مصر العربية

Social Intelligence in Advertising Design and its Impact on the Recipient

Psychology of the color of advertising in marketing and consumer psychology

Investigating the Relationship Between Electronic Advertising and Consumer Buying Behavior (An Empirical Study on Mansoura University Students )