The role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns

Investigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model

Exploring the Impact of Neuromarketing Exposure and Content on tourists’ Emotional Response Leading to Destination Marketing Attention

Psychological Functions of Advertising Communication, and Their Relevance to The Subconscious Mind in Influencing the Purchasing Response

أثر التسويق العصبي على السلوک الشرائي للمستهلک النهائي من خلال الإعلانات الموجهة بالتطبيق على شرکات خدمات المحمول بجمهورية مصر العربية

Psychology of the color of advertising in marketing and consumer psychology

Social Intelligence in Advertising Design and its Impact on the Recipient

The Emotional Communication Effectiveness of Advertising on Consumer Behavior

An Innovative Methodology in Neuromarketing for Supporting Technology- Enabled Companies

الاستفادة من التسويق العصبي في مخاطبة حواس المستهلک لدعم قرارات شراء منتجات الحنين الى الماضي – دراسة استطلاعية