The Role of Services Marketing Mix on Perceived Quality and Brand Awareness: An application using structural equation modeling

Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image

The Influence of the Marketing Mix on Customers' Loyalty in the Fast Food Restaurants in Upper Egypt: Customers' Satisfaction as a Mediator

Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

The impact of hotel brand experience on citizenship behavior of five-star hotel customers in Egypt

اثر عناصر المزيج التسويق الخدمي للفنادق والمراکز السکنية المفروشة في منطقة عسير على الصورة المدرکه لدى السياح : دراسة مقارنة

The impact of marketing mix formulation on the development of hotel marketing plans to attract domestic tourism

The Role of Supplementary Services in Enhancing Customer-Based Brand Equity: An Applied Study on Five Star Hotels in Cairo City

The Impact of Perceived Corporate Brand on Customer Citizenship Behavior and Employee Responsiveness: Evidence from Hotels and Destination Management Corporates

Assessing the Tools of Digital Brand Marketing in the Egyptian Travel Agencies and Their Influence on Domestic Tourists' Loyalty