Investigating the impact of services marketing mix on brand loyalty and brand image using the PLS-SEM Approach

The Role of Supplementary Services in Enhancing Customer-Based Brand Equity: An Applied Study on Five Star Hotels in Cairo City

The Influence of the Marketing Mix on Customers' Loyalty in the Fast Food Restaurants in Upper Egypt: Customers' Satisfaction as a Mediator

The Role of Promotion Mix On Developing and Increasing the Market Share to Tourism Offices (Applied Study On Tourism Offices)

The Influence Of Relationship Quality Perceived Service Performance and Service Price On Service Price On Overall Satisfaction and Image : An Empirical Study

The impact of internal service quality in tourist restaurants on marketing performance, internal customer commitment as a moderating variable: A study on a sample of seafood rest

An Exploration of Airline Service Quality Attributes' Role in Affecting Customer Decision-making; Egyptian Market Perspective.

Role of Social Media Brand Communication on Online Brand Experience and Brand Equity Dimensions: Applying to the Higher Education Sector

The role of auditory marketing in enhancing the perceived quality of an airline brand

The role of physical evidence in banking sector on customers' attraction in Egypt: using structural equation modeling