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380168

The Role of Promotion Mix On Developing and Increasing the Market Share to Tourism Offices (Applied Study On Tourism Offices)

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Last updated: 05 Jan 2025

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Tags

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Abstract

This Study aims to search the importance of promotion mix, used by different tourism organization in the city to market there tourism services. Also to measure the understanding awareness off applying the new tools of promotion for raising and develop the market share. For achieving that goals major hypothesis has been design to measure the relation between different promotion mix element and nature of services produced by tourism organization.

DOI

10.21608/ejth.2010.380168

Keywords

tourism, Promotion Mix, Market share, advertising, Public Relation

Volume

16

Article Issue

2

Related Issue

50388

Issue Date

2010-12-01

Receive Date

2024-09-17

Publish Date

2010-12-01

Page Start

1

Page End

29

Print ISSN

1997-163X

Online ISSN

1998-3301

Article File

EJTH_Volume 16_Issue 2_Pages 1-29.pdf

PDF . 4.7MB

Link

https://ejth.journals.ekb.eg/article_380168.html

Detail API

https://ejth.journals.ekb.eg/service?article_code=380168

Order

380,168

Type

Original Article

Type Code

2,339

Publication Type

Journal

Publication Title

Egyptian Journal of Tourism and Hospitality

Publication Link

https://ejth.journals.ekb.eg/

MainTitle

The Role of Promotion Mix On Developing and Increasing the Market Share to Tourism Offices (Applied Study On Tourism Offices)

Details

Type

Article

Created At

29 Dec 2024