Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image

GREEN MARKETING AS A RECENT ATTITUDE TO ACHIEVE SUSTAINABLE DEVELOPMENT

Catalyzing the organizational citizenship behavior for the environment: Investigating the role of charismatic leadership and employee environmental commitment

The Effects of Green Marketing and Green Corporate Social Responsibility on Customers’ Willingness to Patronize a Casual Dining Restaurant

The mediating role of awareness and trust in the relationship between green marketing and green purchasing intentions: An Empirical study on environmentally friendly cleaning pro

Internal Branding, Organizational Culture and Citizenship Behavior in Hotels and Travel Agencies: Green Perspective

Green: As a Holistic Branding Strategy

The Effect of Green Transformational Leadership on Employees’ Green Behavior: Mediating Role of Green Human Resources Management and Moderating Role of Employees’ Green Values

العلاقة بين الارتباط بالعمل الأخضر وسلوك المواطنة التنظيمية الخضراء في الفنادق ووكالات السفر: الدور المعدل للثقافة التنظيمية البيئية

The Impact of Green Leadership Behaviors on Sustainable Performance Development