Brand Credibility and Brand Value Congruence as Antecedents for Brand Advocacy and Brand Attachment

The mediating role of customer participation in the relationship between customer attitude and customer citizenship behavior of online shopping customers

The Impact of Perceived Corporate Social Responsibility on Brand Advocacy: The Mediating Role of Brand Love

The relationship between brand trust and brand attachment : An applied study

the relationship between customer participation and customer experience

The Moderating Effect of Brand Trust during COVID -19 Pandemic in the relationship between CSR practices and Brand Loyalty of Egyptian Commercial Banks

The Impact of Online Brand Community Markers on Consumer Brand Engagement: Studying the moderating role of gender

The Effect of Corporate Social Responsibility on Brand Relationship

Mediating brand evangelism in the relationship between brand relations and service quality and customer loyalty, satisfaction, value case study in the telecommunications sector i

Investigating the Impact of Green Brand Equity on Brand Loyalty: The Mediating Roles of Green brand attachment, Green Trust, Green brand attitude, and Green brand image