ArticleThe Impact of Online Brand Community Markers on Consumer Brand Engagement: Studying the moderating role of gender
ArticleThe Impact of Online Brand Community Markers on Consumer Brand Engagement: Studying the moderating role of gender
ArticleInvestigating the impact of social media antecedents on brand equity and online fashion purchase intention
ArticleInvestigating the impact of social media antecedents on brand equity and online fashion purchase intention
ArticleThe Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt
ArticleThe Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt
ArticleThe impact of social media based communities on builiding brand loyty : an applied study on members of face book brand communities
ArticleThe impact of social media based communities on builiding brand loyty : an applied study on members of face book brand communities
ArticleMeasuring the Impact of Social Media Advertising Content on Consumers’ Purchasing Intention towards Health and Beauty Products Online
ArticleMeasuring the Impact of Social Media Advertising Content on Consumers’ Purchasing Intention towards Health and Beauty Products Online
ArticleThe Impact of Online Communities-based Social Customer Relationship Management (S-CRM) on Customer Loyalty and Brand Image on Hotels
ArticleThe Impact of Online Communities-based Social Customer Relationship Management (S-CRM) on Customer Loyalty and Brand Image on Hotels