The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

Investigating the Impact of Influencers Credibility and Attractiveness on Consumers’ Brand Love. A study of Social Media Influencers in Egypt

The Effect of Social Networks Advertisements on Egyptian Consumers’ Purchase Behaviour

The Impact of TikTok Influencers on TikTok Users' Online Buying Decisions in Egypt

The effectiveness of the Egyptian marketer’s use of social media to influence the purchase decision of a tourist coming to Egypt

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The impact of Instagram Fashion influencers’ characteristics on customers’ intention to purchase

The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social medi

تسويق المؤثرين بمنصات التواصل الاجتماعي ودوره في الإعجاب بالعلامة: دراسة تطبيقية على عملاء مواقع التسوق الإلکتروني في مصر

The Influence of Content Marketing, Electronic Word of Mouth, Online Convenience and Social Media Marketing on Local Brand Consumers’ Purchase Intentions in Egypt