Advertising empathy strategies and their role in influencing the recipient

The Role of Word of Mouth in Experiential Advertising an Empirical Study in Emerging Markets

The Role of Emotional Engineering in Designing Sustainable Digital Advertising

Social Intelligence in Advertising Design and its Impact on the Recipient

Content Criteria for Brands’ Visual Storytelling Narratives on Social Media Platforms “An Experimental Study with Graphic Design & Branding Students”

The role of Neuromarketing in measuring response to marketing stimuli in advertising campaigns

Role of Social Media Brand Communication on Online Brand Experience and Brand Equity Dimensions: Applying to the Higher Education Sector

Visual image as a medium for advertising and graphic communication

Employing Artificial Intelligence (AI) Technology in Advertising Design on Social Media

The Philosophy of Visual Thinking through Visual Techniques and its Role in Advertising Design