Examining the Impact of Content Marketing on Advertising Effectiveness: A Study on the Egyptian Market for Passenger Automobiles

The Nexus Between Digital Content Marketing Consumption and Customer Purchase Decision: An Empirical Study on FMCG Industry Consumers in Egypt

THE EFFECT OF SOCIAL MEDIA MARKETING ACTIVITIES ON CUSTOMER-BRAND RELATIONSHIP IN THE EGYPTIAN COSMETIC SECTOR

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The Impact of Creativity in Social Media Marketing on Consumer’s Purchase Intention in Egypt

Exploring The Relationship Between Social Media Advertising Characteristics and Purchase Intention Towards Cosmetics and Personal Care Industry in Egypt

Conceptualising the Impact of Social Media Marketing Features on Brand Loyalty for Local Cosmetics Brands in Egypt

اثر تسويق المحتوي على السلوك الشرائي بالتطبيق علي قطاع البرمجيات وتكنولوجيا المعلومات

The Moderating Effect of Artificial Intelligence Marketing Activities on the Relationship between Brand Activism and Repurchase Intentions applied on E- Retail Stores in Egypt

The impact of Neuromarketing research effectiveness on Impulsive buying in the Egyptian hospitality Industry