The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

Brand DNA's Relationship with Customer Loyalty in the Fast Fashion Market in Egypt

The Role of Brand Authenticity as a Part of Contemporary Marketing in Egyptian Destination Marketing

The impact of brand on the purchasing behavior of Egyptian youth towards ready-made clothes

Factors affecting consumer–brand identification An empirical study among smartphone users in Egypt

The Influence of Content Marketing, Electronic Word of Mouth, Online Convenience and Social Media Marketing on Local Brand Consumers’ Purchase Intentions in Egypt

تأثيـر شخصية العلامة التجارية على ولاء المستهلک لها بتوسط الاتجاهات نحوها The Impact of a Personal Brand on Consumer Brand Loyalty by Mediate Consumer Attitudes toward Brand

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The Influence of Brands on Purchase Behavior: An Empirical Study on the Branded Clothing in Lebanon

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market