The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

Brand DNA's Relationship with Customer Loyalty in the Fast Fashion Market in Egypt

The Role of Brand Authenticity as a Part of Contemporary Marketing in Egyptian Destination Marketing

The impact of brand on the purchasing behavior of Egyptian youth towards ready-made clothes

Factors affecting consumer–brand identification An empirical study among smartphone users in Egypt

تأثيـر شخصية العلامة التجارية على ولاء المستهلک لها بتوسط الاتجاهات نحوها The Impact of a Personal Brand on Consumer Brand Loyalty by Mediate Consumer Attitudes toward Brand

The Influence of Brands on Purchase Behavior: An Empirical Study on the Branded Clothing in Lebanon

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

Antecedents and Consequences of Private label brand attitude in the Egyptian Retailers