The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social medi

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

Measuring the Impact of Social Media Advertising Content on Consumers’ Purchasing Intention towards Health and Beauty Products Online

The Impact of Influencer Marketing on Consumers’ Intentions toward Beauty Brands After the Covid-19 Pandemic

The impact of Instagram Fashion influencers’ characteristics on customers’ intention to purchase

The Impact of Fashion Ads on Social Media Platforms on the Purchasing Behavior

The Impact of social media channels on consumer behavior in online shopping

Investigating the impact of influencer credibility dimensions: attractiveness, trustworthiness, expertise, similarity, and sponsorship disclosure on purchase intention: a case st

Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt