Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

Role of Social Media Brand Communication on Online Brand Experience and Brand Equity Dimensions: Applying to the Higher Education Sector

The impact of social media based communities on builiding brand loyty : an applied study on members of face book brand communities

The Role of Social Media in Building Brand Equity: A Study on the Facebook Pages of the Airlines Sector in Egypt

The Impact of Online Communities-based Social Customer Relationship Management (S-CRM) on Customer Loyalty and Brand Image on Hotels

تأثير اتصالات العلامة التجارية عبر المواقع الإجتماعية على النوايا الشرائية للمستهلک

Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptian Banking Sector

تأثير التسويق عبر وسائل التواصل الاجتماعي على مستويات الوعي بالعلامة التجارية للمطاعم بين العملاء

The Impact of Social Customer Relationship Management (SCRM) on Brand Loyalty and Brand Trust in Telecommunication Sector in Egypt

The Impact of social media channels on consumer behavior in online shopping