the relationship between electronic word of mouth and customer win -Back an empirical study on the pervious customers of telecom Egypt in Dakahlia governorate

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The relationship between Brand Credibility and E-WOM dimensions "Empirical Study on mobile phone sets Clients of students from Egyptian Universities

The Impact of Electronic Word-of-Mouth on Consumer Purchase Intention and Brand trust in the Egyptian Market

The Effect of BrandInnovativeness on Product Attractivenss (An empirical study on customers of luxury Brand in Manb

The Effect of Consumer Innovativeness on Consumer Well-being " An empirical study on consumers of smart devices in Egypt "

The Role of Brand Equity in the impact of Social Media Influencers Marketing and E-Word of Mouth on Purchase Intention: A Field Study Applied on the Customers of Mobile Phone Com

دور تسويق المحتوى في تدعيم قيمة العلامة التجارية: دراسة تطبيقية علي عملاء الهواتف الذكية في مصر

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt

العلاقة بين أبعاد عصرية العلامة والاتجاه نحوها بالتطبيق على مستخدمي الهواتف الذكية في مصر