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The Effect of BrandInnovativeness on Product Attractivenss (An empirical study on customers of luxury Brand in Manb

Article

Last updated: 28 Dec 2024

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-

Tags

مجالات العلوم التجارية وهى فروع الإدارة والمحاسبة والاقتصاد والعلوم السياسية والإحصاء التطبيقي والتأمين

Abstract

Abstract The purpose of this study is to examine the relationship between brand innovativeness and product attractiveness for luxury brands‟ customers in Mansoura sporting clubs. The questionnaire was distributed to sporting clubs‟ members. 479 out of 525 questionnaires were collected. 400 questionnaires were valid and free of missing data. Multiple regression analysis is employed to test the research hypotheses using Warp PLS 0.6. The research results revealed that brand innovativeness is positively associated with product attractiveness.

DOI

10.21608/alat.2019.206400

Keywords

Keywords: (brand innovativeness, product attractiveness, luxury fashion brand)

Authors

First Name

منى

Last Name

سمير صادق عبد العزيز

MiddleName

-

Affiliation

کلية التجارة - جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

أحمد

Last Name

يحيي عبيد

MiddleName

-

Affiliation

کلية التجارة - جامعة المنصورة

Email

-

City

-

Orcid

-

First Name

أحمد

Last Name

محمد السطوحي

MiddleName

-

Affiliation

کليوة التجارة - جامعة المنصورة

Email

-

City

-

Orcid

-

Volume

43

Article Issue

3

Related Issue

29044

Issue Date

2019-07-01

Receive Date

2019-08-25

Publish Date

2019-07-01

Page Start

454

Page End

464

Print ISSN

1110-2284

Online ISSN

2785-9703

Article File

ALAT_Volume 43_Issue 3_Pages 454-464.pdf

PDF . 613.0kB

Link

https://alat.journals.ekb.eg/article_206400.html

Detail API

https://alat.journals.ekb.eg/service?article_code=206400

Order

10

Type

المقالة الأصلية

Type Code

1,832

Publication Type

Journal

Publication Title

المجلة المصرية للدراسات التجارية

Publication Link

https://alat.journals.ekb.eg/

MainTitle

The Effect of BrandInnovativeness on Product Attractivenss (An empirical study on customers of luxury Brand in Manb

Details

Type

Article

Created At

23 Jan 2023