Examining the Impact of Content Marketing on Advertising Effectiveness: A Study on the Egyptian Market for Passenger Automobiles

Investigating the Relationship Between Electronic Advertising and Consumer Buying Behavior (An Empirical Study on Mansoura University Students )

The effectiveness of advertising campaigns for corporate social responsibility initiatives in enhancing public perceptions of companies in Egypt

Investigating the impact of marketing audit on marketing effectiveness: An application on manufacturing companies in Egypt

خطاب المسؤولية الاجتماعية للإعلانات الخيرية عبر القنوات الفضائية المصرية وتقييم الخبراء لها

Examining the Relationship between Marketing Strategies and Financial Measures, An Applied Study on the Egyptian market

اتجاهات صانعي الإعلانات نحو تشريعات وأخلاقيات الإعلان في مصر "دراسة ميدانية"

"تفاعلية الإعلانات الإلکترونية وعلاقتها بتدعيم قيمة العلامة التجارية" "دراسة ميدانية على شرکات الاتصالات العاملة في مصر"

Exploring The Relationship Between Social Media Advertising Characteristics and Purchase Intention Towards Cosmetics and Personal Care Industry in Egypt

The Effect of Advertising Appeals on Brand Health: The Brand Asset Valuator Model as a Mediating Factor