Investigating the impact of marketing audit on marketing effectiveness: An application on manufacturing companies in Egypt
Last updated: 24 Dec 2024
10.21608/jces.2023.337517
marketing effectiveness, marketing audit, marketing environment, marketing strategy, marketing organizational issues, marketing systems in use, levels of marketing productivity, marketing functions
Elsayed
Mansour Elkafrawi
Doctorate Researcher at Arab academy for science
Ahmed
Moussa ElSamadicy
Professor in marketing, vice dean for education affairs college of management and technology Arab academy for science, technology, and maritime transport -Alexandria
Hazem
Rasheed Gaber
Associate Professor in Marketing, College of Management and Technology, Arab Academy for Science, technology, and maritime transport (AASTMT)
Karim
Mohamed Solima
Associate Professor of Logistics and supply chain. college of international transport & Logistics, Arab Academy for Science, technology, and maritime transport (AASTMT)
14
4
45560
2023-10-01
2023-10-01
2023-10-30
260
302
2090-3782
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المقالة الأصلية
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المجلة العلمية للدراسات التجارية والبيئية
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Investigating the impact of marketing audit on marketing effectiveness: An application on manufacturing companies in Egypt
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Article
Created At
24 Dec 2024