The effectiveness of the Egyptian marketer’s use of social media to influence the purchase decision of a tourist coming to Egypt

Neuromarketing as a Novel Method to Tourism Destination Marketing: Evidence from Egypt

Marketing Practices of Tourism and Hospitality Enterprises for Attracting Domestic Tourists in Egypt

دراسة السلوك الشرائى للسائح الإلكترونى بالتطبيق على المقصد السياحى المصرى

دراسة السلوك الشرائى للسائح الإلكترونى بالتطبيق على المقصد السياحى المصرى

Electronic Advertising Content of Egyptian Hotels and its Role in Directing Customer’s towards their Brand

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt

The Impact of Digital Marketing Channels on Customer Buying Decision Process: A Study on the Egyptian Tourism and Hospitality Services

Assessing the Influence of Using Online Marketing Tools on Egyptian Domestic Tourism: Online Behavior, Online Purchase Intention and E-Satisfaction

Evaluating the Marketing Efforts for Attracting the Chinese Tourists to Egypt