Advertising ethics as ruling standards in competitive advertising

In support of marketing competitiveness in the design of advertising campaigns for achieving sustainable development.

Effectiveness of Employing Distinctive Brand Assets in Advertising Design

Quality Standards in Advertising Campaigns design in relation to Customer satisfaction level A Comparative Study of Telecommunication Companies in Egypt

Logo Incorporation as a Creative Strategy in Advertising Ideation

The Power of Competition: A Pragmatic Critical Discourse Analysis of Selected Competitive Digital Advertisements

Simile as a Powerful Visual Language Tool in Advertising Effectiveness

Offensive Advertising Phenomenon; Concepts and Causes

Localization of the Brands Mental Image in Advertising Campaigns

Native Advertising: Challenges and Perspectives