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Logo Incorporation as a Creative Strategy in Advertising Ideation

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Last updated: 04 Jan 2025

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Abstract

Logos are one of the first forms of visual communication. They are the brands' identity in today's visual culture, where images are the main form of communication. In Advertising Logos play a critical role in serving a connection point between the company and its customers, whereas the logo's primary purpose is to sparkle recognition, without a logo, a brand is unable to convey its identity, purpose, and nature. In the era of visual overload, where brand recognition is the ultimate goal. Incorporating a successful brand logo could be a powerful design tool or a source of inspiration to clever advertising ideas. Well-crafted incorporation cuts half the way to target consumer attention successfully and speeds up the communication process. This paper explores the types of logos and explains the skillful incorporation techniques of brand logos in crafting advertising ideas/key-visuals that grab the audience attention successfully to achieve a strong visual impact. Finding that brand logos are a very rich source of inspiration to advertising ideas or key visuals. They could be used as a creative strategy to craft a stunning and effective advert. As long as designers are daring enough to incorporate brand logos using various visual tactics in a clever way. Incorporation also helps audience recognize and recall the brand which makes the advert more familiar and leads to a faster communication process.

DOI

10.21608/idj.2023.276227

Keywords

Logo incorporation, Ideation, Key visual, SCAMPER Technique

Authors

First Name

Amira

Last Name

Yassin

MiddleName

Kadry

Affiliation

Associate Professor, Art &Design Academy, The Higher Institute of Applied Arts, Graphics & Advertising Arts dept. 6th of October City, Egypt

Email

amira_kadry77@yahoo.com

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Orcid

-

Volume

13

Article Issue

1

Related Issue

38414

Issue Date

2023-01-01

Receive Date

2022-08-08

Publish Date

2023-01-01

Page Start

337

Page End

344

Print ISSN

2090-9632

Online ISSN

2090-9640

Link

https://idj.journals.ekb.eg/article_276227.html

Detail API

https://idj.journals.ekb.eg/service?article_code=276227

Order

28

Type

Original Article

Type Code

1,217

Publication Type

Journal

Publication Title

International Design Journal

Publication Link

https://idj.journals.ekb.eg/

MainTitle

Logo Incorporation as a Creative Strategy in Advertising Ideation

Details

Type

Article

Created At

22 Jan 2023