The mediating role of Customer Engagement in the relationship between Content Marketing and Electronic Word of Mouth: A case of online food ordering and delivery applications in

The Role of Social Media Marketing Activities on online Customer Engagement on the Instagram platform

Implementing Sentiment Analysis of Online Reviews to Improve Product and Customer Satisfaction: A QFD/ Kano Model Integration

دور تحليلات البيانات الضخمة في التنبؤ بنية تحول العملاء باستخدام تحليل المشاعر دراسة تطبيقية علي شركات التليفون المحمول في مصر

العلاقة بين التحول الرقمي والسلوك الشرائي للعميل: الدور الوسيط للابتكار الترويجي (دراسة تطبيقية على عملاء مواقع التواصل الاجتماعي في مصر)

The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social medi

The effect of Digitalization on Customer Engagement Applied on Microfinance Non-Banking Companies in Egypt

Employing Artificial Intelligence to Improve E-marketing Strategies for Advertising Platforms on Social Media

Exploring the effect of AI Chatbots on Customer experience, Satisfaction and Advocacy: New Evidence from the Banking sector in Egypt

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market