Online Customer Engagement as A Mediating Variable Between Social-Media Marketing and Customer Satisfaction: Using Big Data Analytics and Natural Language Processing

The impact of Online Food Delivery Applications (FDAs) on Customer Satisfaction and Repurchasing Intentions: Mediating Role of Positive E-WOM

The Role of Electronic Customer Relationship Management in Enhancing E-Customer Loyalty through the Mediating Effect of E-Customer Trust: A Field Study on the Egyptian Fast-Food

The Role of Social Media Marketing Activities on online Customer Engagement on the Instagram platform

Mediating brand evangelism in the relationship between brand relations and service quality and customer loyalty, satisfaction, value case study in the telecommunications sector i

Evaluation of consumer technology experience: The mediation role of customer satisfaction and its impact on customer loyalty and word of mouth.

The Mediating Role of Customer Relationship Management between Social Media Marketing and a Bank’s Image: Evidence from Emerging Countries

Beyond the Menu: How Inventive Dining Experience Drives Online Customer Engagement and E-WOM?

The Mediating Role of Co-Creation Tourism Experience on Promoting Sales via Social Media Platforms: Egyptian Travel Agencies Perspective

Impact of Electronic Word of Mouth on Purchase Intention: Mediating Role of Brand Image and Brand Trust of Tourist Destinations and Hospitality Establishments in Egypt