The moderating role of demographic characteristics between green marketing mix of eco-friendly products and customer switching behaviour: a case of the Egyptian automobile market

The Impact of Women’s Representation in Advertising for ‎Cosmetics on Purchase Decision Making in Mansoura City: A Cultural Perspective

Service Recovery Perceived by Customers in Egyptian Hotels with Reference to Gender

The Impact of Pink Marketing on Egyptian Women's Buying Behavior in the Hospitality Industry

Determinants of Brand Switching Decision of the Egyptian Consumers during the Recession Period

Consumer attitudes towards mobile marketing, permission to receive mobile advertising and behavioral intentions: The moderating role of gender

Social Study of the Egyptian and Non-Egyptian TV Dramas from the Viewpoint of Rural Women in Assiut Governorate, Egypt

Modeling the moderation role of brand reputation in the relation between perceived risk and customers’ online shopping behavior in Egypt.

الدور المعدل للنوع في العلاقة بين التسويق الريادي وأداء المشروعات الصغيرة والمتوسطة في مصر

The Influence of Cultural Values' Variations on the Service Customization: Evidence from Egyptian Tourism & Hospitality Sector