Assessing the Impact of Food Bloggers on Egyptian Consumer Attitudes towards Restaurant Selection

تعرُّض الشباب المصري لمحتوى مدوِّني الطعام" Food Bloggers" عبر مواقع التواصل الاجتماعي وعلاقته بالنِيَّة الشرائِيَّة"

Perceived Usefulness and Perceived Trust in Facebook as a Social Search Engine and Its Impact on the Purchase Intentions of Restaurants’ Customers

The Impact of Social Media Influencers characteristics on Customers’ purchase Intension in the Egyptian Market

The Effect of Social Networks Advertisements on Egyptian Consumers’ Purchase Behaviour

The impact of the social media factors on purchasing decisions for tourism services and heritage products "A study of a sample of users of tourism and heritage services in the ci

The impact of Instagram Fashion influencers’ characteristics on customers’ intention to purchase

تأثير التسويق عبر وسائل التواصل الاجتماعي على مستويات الوعي بالعلامة التجارية للمطاعم بين العملاء

The Mediating Effect of Purchase Intention in the relationship between Social Media Influencers’ Characteristics and Customer Purchasing Decision: Applied research on social medi

Impact of Motivators of Spreading Food and Beverage Rumors of Fast Food Restaurants Brand Name on Customers’ Purchasing Decisions