How Do You Promote Tourism during the Outbreak of a Pandemic? A Multimodal Discourse Analysis of Egypt’s 2020 Tourism Promotional Film

Stylistic Elements in Egyptian Ramadan TV Commercials: A Multimodal Discourse Analysis

Persuasion in T.V. Advertisements: A Multimodal Analysis of the Visual Tactics in the Official Commercial of Telecom’s Egypt Mobile Network ‘We’

Representation of Women Empowerment in Arab TV Commercials: A Multimodal Discourse Analysis

A multimodal analysis of the depiction of Sisi in the 2014 presidential elections campaign in Western online newspapers

A multimodal analysis of the depiction of Sisi in the 2014 presidential elections campaign in Western online newspapers

A Multimodal Semiotic Analysis of Digital Advertisements

FILM-INDUCED TOURISM: INVESTIGATING THE ROLE OF DESTINATION MANAGEMENT ORGANIZATIONS IN EGYPT

intertextuality in contemporary egyptian media texts :an exploratory semiotic analysis

The role of modern media production technology in promoting Egyptian tourist and archaeological sites