How Do You Promote Tourism during the Outbreak of a Pandemic? A Multimodal Discourse Analysis of Egypt’s 2020 Tourism Promotional Film
Last updated: 04 Jan 2025
10.21608/ttaip.2022.277148
multimodality, visual grammar, promotional tourism films, advertising discourse
Mervat M.
Ahmed
Department of Language and Translation, College of Language and Communication (CLC), Arab Academy for Science, Technology and Maritime Transport (AASTMT), Alexandria, Egypt.
mervat.mah@aast.edu
4
1
38514
2022-12-01
2022-05-16
2022-12-30
62
79
2636-4069
2735-3451
https://ttaip.journals.ekb.eg/article_277148.html
https://ttaip.journals.ekb.eg/service?article_code=277148
4
Original Article
1,357
Journal
Textual Turnings: An International Peer-Reviewed Journal in English Studies
https://ttaip.journals.ekb.eg/
How Do You Promote Tourism during the Outbreak of a Pandemic? A Multimodal Discourse Analysis of Egypt’s 2020 Tourism Promotional Film
Details
Type
Article
Created At
23 Jan 2023