Analyzing the Effect of Social Media Use, Perceived Value, Brand Trust and Electronic Word of Mouth on Brand Equity: The Mediating Role of Brand Image: An Applied Study on Egyptian Banking Sector

The Role of Social Media in Building Brand Equity: A Study on the Facebook Pages of the Airlines Sector in Egypt

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

Lovemarks influence on Luxury Brands Emotional Attachment in Egypt

the Mediadiation ROLE OF Brand Equity in achieving customers Brand Satisfaction and commitment in the Egyptian banking sector

Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

The Impact of Electronic Word of Mouth on Online Customer Brand Engagement: An Empirical Study of Women's Ready-to-Wear Brands in Egypt

The Effect of Brand Image and Brand Awareness Through Social Media on Purchase Intention in the Egyptian Youth Hostels

The role of Demographics and Psychographics in the relationship between social media Marketing and Brand awareness among smartphone users in Egypt

دور وسائل التواصل الاجتماعي في نشر الوعي بالعلامات التجارية في مصر