تأثير أداء وصورة العلامة التجارية الصناعية على الولاء للعلامة التجارية دراسة تطبيقية على السوق الحر للطاقة في مصر(باللغة الإنجليزية).

Unveiling the Country’s Brand Image in the Egyptian Context

Brand Equity Role in Customers Planned Behavior in the Egyptian E-Banking Sector

Electric Power Indicators and Demand Forecasts in Egypt

A proposed strategy to reform the electricity sector in Egypt

Determinants of Brand Switching Decision of the Egyptian Consumers during the Recession Period

Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt

Employer branding and employee performance for Telecommunication Companies in Egypt

Cross-sectional Electricity Demand Analysis in Egypt

The mediating role of Brand image and Lovemarks Brands between Social Media Marketing Activities and Brand Equity: An Empirical Study on Fashion wear industry in Egypt