The impact of Instagram Fashion influencers’ characteristics on customers’ intention to purchase

The Impact of social media platforms on consumer purchasing behavior in online shopping

The Impact of social media channels on consumer behavior in online shopping

The Effect of social media on Purchase Intention in The Fashion Industry in Egypt

Investigating the impact of social media antecedents on brand equity and online fashion purchase intention

The Impact of Social Media Advertising on Consumer Buying Behavior

Measuring the Impact of Social Media Advertising Content on Consumers’ Purchasing Intention towards Health and Beauty Products Online

The Effect of Social Networks Advertisements on Egyptian Consumers’ Purchase Behaviour

Fashion Recommendation System and its Impact on Consumers’ Purchase Decision Making

The Impact of visual fashion communication methods on the consumer