The Effectiveness of the Realistic Visual Image in Advertisements of Official Initiatives and Its Role in Supporting Community Awareness

The Effectiveness of Evocative Words for Self-Expression in Advertising Message and Its Role in Supporting Societal Behavior

Effectiveness of Employing Distinctive Brand Assets in Advertising Design

The Effectiveness of Advertising Personalization

The Role of Word of Mouth in Experiential Advertising an Empirical Study in Emerging Markets

Investigating Contemporary Advertising Effectiveness on Consumer Behavior: A Focus on The Cognitive Response Model

The effectiveness of advertising campaigns for corporate social responsibility initiatives in enhancing public perceptions of companies in Egypt

The Emotional Communication Effectiveness of Advertising on Consumer Behavior

The Effectiveness of the Implicit Subliminal Messages in Awareness Advertising

A proposed methodological framework for the effectiveness of advertising campaigns for the Egyptian tourist destination