ArticleStudying the Relationship between Humorous Advertising and Consumer Purchasing Decision. “A Mediation Analysis of Brand Awareness”
ArticleStudying the Relationship between Humorous Advertising and Consumer Purchasing Decision. “A Mediation Analysis of Brand Awareness”
ArticleA Linguistic Study of Humor in Bassem Youssef's “Al Bernameg” and Jon Stewart's “The Daily Show”: A Multi-Modal Integrated Approach
ArticleA Linguistic Study of Humor in Bassem Youssef's “Al Bernameg” and Jon Stewart's “The Daily Show”: A Multi-Modal Integrated Approach