Storytelling is a method of communication based on a narrative structure of discourse that is similar to tales and narrative. Storytelling is an ancient art, which is tackled in so many domains, from the study of ancient cultures to movie making, fiction writing and branding. Yet, it has never been ‘hotter' than today. The principles and success factors are closely related with word of mouth marketing, social sharing; social media in general, brand perception and the very essence of content marketing and filmmaking. Describes the social and cultural activity of sharing stories, sometimes with improvisation, theatrics, or embellishment. Every culture has its own stories or narratives, which are shared as a means of entertainment, education, cultural preservation or instilling moral values. Crucial elements of stories and storytelling include plot, characters and narrative point of view, which is closely related to film structure and its script structure. So that, the term "storytelling" can refer in a narrow sense specifically to oral storytelling and in to techniques used in other media and film narrative of a story.